When Dr. Octavia Conner walked away from her corporate accounting job in 2011, she wasn’t just taking a leap of faith—she was answering a divine calling. “I left behind comfort and security to pursue purpose,” she shares. But the road ahead wasn’t paved with instant success. In fact, she faced near-bankruptcy. What followed, however, was a comeback story rooted in resilience, innovation, and a refusal to let failure define her.
Today, Dr. Conner is the founder and CEO of Say Yes To Profits®, a revolutionary firm transforming overwhelmed entrepreneurs into profitable CEOs. Through her proprietary 5P Profit Framework, she has helped over 97% of her clients increase revenue by as much as 350%—all while slashing tax liabilities.
So what drives her to keep going? “The legacy I want to leave,” Dr. Conner explains, “is one where CEOs no longer fear numbers. I want them to understand that financial literacy is the key to building sustainable wealth.” Her firm does more than manage money—it educates and empowers business leaders to lead with vision and control.
When asked what advice she’d offer aspiring entrepreneurs, her answer is simple but profound: “Stop thinking like a hustler. Start leading like a CEO.” This mindset shift, she believes, is the foundation of true and lasting success.
As a Presidential Lifetime Achievement Award recipient and one of North America’s Top 50 Accountants, Dr. Conner continues to break barriers and set new standards for financial leadership. Whether through her firm, her nonprofit Octavia Helping Hands, Inc., or her global speaking platform, she remains steadfast in her mission—to stop small business failure and build one million profitable CEOs.
About Dr. Octavia Conner
Dr. Octavia Conner is a trailblazing Virtual CFO, tax strategist, and best-selling author who helps CEOs master finances and scale their businesses profitably. As the founder of Say Yes To Profits®, she has guided countless entrepreneurs toward financial clarity and long-term wealth. Honored with the Presidential Lifetime Achievement Award and named one of North America’s Top 50 Accountants, Dr. Conner is also the founder of Octavia Helping Hands, Inc.
